Exabeam global channel chief on the APEX partner program relaunch
You look at some of these traditional programs, and they're really good at incentivising you at the point of transaction, but that's where it stops.
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You look at some of these traditional programs, and they're really good at incentivising you at the point of transaction, but that's where it stops.
We want to include partners in every single thing that we're doing.
Great revenue leaders don't just drive outcomes; they shape the environment where people want to do their best work, push each other to a higher bar, and stay committed through hard moments.
I think the thesis is proving out quite nicely; we're seeing a pretty material increase in our conversion rates.
Partners have a number too. At the end of the day, they're running a business, and they're going to invest where they see a clear path to profitability.
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Listen: The Ascent, Episode 2: Partner profitability meets AI enablement on The AscentAPEX prioritizes competency over contracts, enablement over transactions and collaboration over assumptions.
A year later, we have the results to back up that strategy. Partners are generating pipeline, converting more opportunities, expanding within customers, and contributing to growth in every region.
…we set out to build a channel-first programme that would create meaningful growth opportunities for our partners and make it easier for them to build, sell and expand with Exabeam.
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